It’s amazing how small touches can make even the most mundane task feel a little extra special. In this case, we’re talking about luxury towels—the best of which can instantly upgrade your grooming routine. Hopping out of the shower and drying off with a plush, ultra-luxe towel can feel like an experience at the spa…even if you only had five minutes to spare because you’re running late for work!

While budget towels certainly aren’t hard to come by, quality linens are a practical purchase as they’re soft, absorbent, quick-drying, and—ultimately—will last you long after the budget brands have turned to rags. Whether you’re looking to stock your entire linen closet or choose a self-care set that’s just for you, we’ve done some digging and come up with a handful of luxe options to consider now.

Parachute Spa Towels

Spa Towels

With Parachute’s Spa Towels, it’s all in the name. This collection offers the best of both worlds: the towels are soft, fluffy, and lightweight, but at the same time, they’re durable, absorbent, and quick to dry, too. This should really be no surprise as Parachute’s towels are made from a combination of long-staple cotton and linen—two high-quality materials touted for their texture and absorbency.

These Turkish-made linens aren’t just practical, though—they’re also stylish. Trendy eyelash fringe adds a bit of flair to an otherwise minimalist design. The towels are also a feel-good purchase as they’re OEKO-TEX certified, meaning they’re free from toxic substances, which is a win for you and the environment. Choose from bath towels, bath sheets, washcloths, and hand towels or pick up all the essentials in a six-piece set.

Brooklinen Super-Plush Towels

Brooklinen Super-Plush Towels

If stepping out of the shower and wrapping yourself in blanket-like softness is your idea of everyday indulgence, Brooklinen’s Super-Plush towels are for you. The Brooklyn-based brand calls its cushy weave “ridiculously soft and luxurious,” and each piece is made with Turkish cotton that maintains its texture wash after wash.

Brooklinen’s towels are available in six neutral hues including white, cream, smoke, graphite, marled black, and marled graphite. The Super-Plush collection is also OEKO-TEX certified, so you don’t have to worry about irritating your skin if you have a tendency to hang out in your towel for an hour (or more—we don’t judge) post-shower. Super-Plush hand towels and washcloths are available too, and you can mix and match colors—and score a bath mat—by grabbing one of the brand’s Move-In Bundles

Bolé Road Textiles Omo Bath Set

Bole Road Textiles

If luxe and lightweight is your towel preference, check out options from Bolé Road Textiles. The Brooklyn-based home design studio—from Ethiopian-American interior designer Hana Getachew—offers an array of handwoven bath accessories in bold and neutral hues. Since all of Bolé Road’s textiles are handwoven in Ethiopia, purchases help support independent artisans.

For a complete bathroom upgrade, look to the Omo Bath Set in striped shades of azure or cerise. The collection is available in a few different options, so you can choose a starter set or a complete set with two hand towels, two bath sheets, a shower curtain, and a bath mat. Each piece is made from 100 percent ultra-soft Ethiopian cotton.

Havly Seriously Black Classic Bath Towel

Seriously Black Classic Bath Towel

Described as the LBD of your bath routine, this towel is about as chic as they come. Made in a luxe, black Aegean cotton that’s been sustainably-sourced, the towel also features an attached loop so it’ll never fall off your towel hook. The best part? The quick-drying towel is sized between a classic bath towel and body sheet so it’ll be perfectly oversized.

Pottery Barn Hydrocotton Organic Quick-Dry Bath Towel

Hydrocotton Organic Quick-Dry Bath Towel

With these Pottery Barn towels, you can get a classic look with a luxe spin. Made with an advanced weaving process, the towels are said to be up to 10 times more absorbent than other cotton terry towels out there and quick-drying, too, so you’ll never have to worry about it still being wet the next day.

The towels are available in 16 colors and three additional sizes—hand towel, washcloth, and bath sheet—so you can create your own set to fit your needs.

Coyuchi Mediterranean Organic Towels

Mediterranean Organic Towels

If you’re looking for towels that look as good as they feel, the Mediterranean style by Coyuchi is the perfect place to start. Available in four colors—Alpine White, Deep Pewter, Lake, and Shadow—the traditional Turkish bath towels are made of 100 percent cotton and woven in Turkey in the Aegean region.

The towels—available as washcloths, beach towels, and guest towels, too—are woven with a specific weave for prime absorption and can be machine washed for an easy clean.

Frette Triplo Bourdon Bath Towel

Triplo Bourdon Bath Towel

As a top choice for some of the world’s leading luxury hotels, it’s safe to say Frette knows a thing or two about towels. And the Triplo Bourdon Bath Towel is proof of just that.

The 100 percent cotton towel has a triple-line embroidery design that’s finished with a cotton sateen border that’ll sit pretty on your towel rack between uses. What’s more is you can also get a coordinating bath sheet, hand towel, and washcloth for a full set that’ll tie together the whole space.

SFERRA Sarma Towel

Sarma Towel


The SFERRA Sarma towel has your name on it—literally. With these towels, you’ll have the option to include a satin-stitched monogram that’ll add an extra touch of luxury to these gorgeous towels.

Made of 100 percent Combed Turkish cotton and crafted with low-twist yarns for an additional layer of softness, you’ll be as cozy and relaxed post-bath as you were in it.

Onsen Bath Towel

Bath Towel

Thanks to Onsen, gone are the days of drenched towels hanging in the bathroom for days. Made with a waffle weave pattern that’s super lightweight—seriously, you can hold it up to your window and see light through it—the cotton towels will quickly soak up water post-shower and dry just as fast, so it’ll be good as new the next day.

Available in seven colors, the towels are said to get better over time, too, so they’ll be a worthy investment for years to come.

Weezie Piped Edge Bath Towel

Piped Edge Bath Towel

If your style is more minimal you’ll love this piped edge design by Weezie. The white, cotton towel is available in nine piping colors that’ll easily pair with any other decorative pieces you already own. The best part? You can even personalize the towels with a custom monogram design for an additional fee.

Four Seasons Bath Towel Set

Bath Towel Set

If anyone knows luxury, it’s Four Seasons. And whether or not you have any upcoming travel plans to one of their hotels, you can still bring a little piece of it to your home with this six-piece bath towel set.

The set, which is available in six colors, includes two bath towels, two hand towels, and two washcloths so you have all the essentials. Plus, the cotton towels have a simple design so they’ll sit pretty in any bathroom.

Snowe Honeycomb Bath Towel

Honeycomb Bath Towel

The unique weave of Snowe’s Honeycomb Bath Towel isn’t just fun to look at and feel—it promotes better absorbency, too. Made in Italy with 100 percent long-staple cotton, it’s specially washed to create a comfortable, almost worn-in (in a good way) texture. Although the towels are airy and lightweight, they’re far from thin, plus they hold in extra moisture which means you dry off in record time. 

Available in essential white, charcoal grey, and slate blue, these OEKO-TEX-certified towels are bathroom basics that are anything but, well, basic. While they’re sold individually, we’d buy at least two—one for your bod and one for your hair. Of course, once you become totally obsessed, you’ll likely want to invest in the brand’s Honeycomb Bathrobe, too

Serena & Lily Healdsburg Bath Collection

Healdsburg Bath Collection

If you’re looking for luxury towels with a bit of spunk, Serena & Lily’s Healdsburg Bath Collection will be your bathroom’s new BFF. Thanks to chic details like woven striped borders and knotted tassels, you’d be hard-pressed to find a prettier option. In addition to towels, you can snag matching washcloths, hand towels, or full sets in classic white, sand pink, or sky hues which will keep your space looking elegant and fresh. 

But let’s not forget, these towels are just as much about function, too. The pieces in this collection are made with soft, absorbent Turkish cotton and are OEKO-TEX certified so you can feel good about these linens in more ways than one.

Hudson Park Collection Luxe Bath Towel

Hudson Park Collection

In search of irresistibly soft Turkish towels that can easily be found at your favorite department store? Look no further. The Hudson Park Collection—sold exclusively at Bloomingdale’s—has a minimalist aesthetic but is available in more than a dozen different shades. From deep aquamarine and pastel powder pink to neutral faves like white and gray, you’ll have no issue finding the right color for your space.

The Hudson Park Collection consists of bath sheets, bath towels, hand towels, washcloths, and bath mats—each which are made from 100 percent Turkish cotton which renders them ultra soft and super absorbent. Bonus: They’re often eligible for Bloomingdale’s discounts and Loyallist point-earning perks.

Matouk Whipstitch

Matouk Whipstitch

Add some personal flair to your bathroom with these customizable towels from Matouk. The towels are OEKO-TEX certified, made from plush Cairo long-staple cotton terry, and feature bold whipstitching along the edge. They come in 10 different towel and thread color combinations, but the most exciting part is that you can choose to add your initials.

Choose from over 12 different monogram fonts as well as the stitching color, and your bath linens will be embroidered to your taste. Once you’ve upped the elegance factor in your own bathroom, you can also turn your attention to the fact that they make thoughtful and practical housewarming, wedding, and anniversary gifts, too.

Frontgate Resort Cotton Bath Towels

Bath Towels


If you’ve ever stayed in a fancy hotel and taken advantage of a deep-soak tub followed by a plush towel embrace, you’ve probably—at least once or twice—longed for the same experience at home. Now, you can recreate that level of pampering with

The luxe linens are designed to outperform even those found at five-star hotels and spas. The towels are made with 700 GSM Turkish cotton, which is to say they’re ultra thick and absorbent. Plus, you have nearly two dozen colors to choose from as well as the option to monogram. Grab some matching bath sheets, hand towels, washcloths, and a bath mat and your bathroom will become a personal retreat.